Did you know?
The Americans with Disabilities Act of 1990 was founded
on four principles: inclusion, full participation, economic self-sufficiency,
and equality of opportunity for all people with disabilities.
According to the U.S. Department of Commerce Bureau
of the Census, disabilities affect one-fifth of all Americans - nearly
20% of our population! People with disabilities represent potential
customers you may presently be missing out on if your business is not
Additionally the growth in the number of people with
disabilities is expected to accelerate in the coming decades to include
the 78 million baby boomers in this country - who do not always require
yet benefit from accessibility. By the year 2030, 71.5 million Baby
Boomers will be over the age of 65 and demanding products, services,
and environments that address their age-related physical changes.
This group has $175 billion in discretionary spending
power, according to the U.S. Department of Labor. That figure is more
than twice the spending power of American teenagers and almost 18 times
the spending power of the American "tweens" market. In short
accessibility simply makes good business sense.
Everyone benefits when businesses give customers
with disabilities an equal opportunity to obtain their goods and services.
By positively addressing the issues most important to them, businesses
can make it easier for people with disabilities as well as other customers
to access and purchase the services or products they have to offer.
Accessibility pays dividends and makes good business sense.
Marketing - "Getting the Word
You have likely expended time and resources to develop
and implement a plan that enables your operation to accommodate people
with disabilities. Don't keep it a secret.
Accessibility attracts not only people with disabilities
but also their families and friends. Like others, these customers often
visit stores, restaurants, movie theaters, and other businesses accompanied
by family or friends. This expands the potential market exponentially
representing additional business and profit for your enterprise. Your
goal now should be to learn how to attract and successfully provide
your services to this growing market.
Marketing is especially vital in the wake of the
many self-acclaimed "accessible facilities" that arose since
the implementation of the ADA. As a business owner or operator, or someone
thinking about opening a business, you may have wondered what it means
to be "accessible" or what you have to do to comply with the
Americans with Disabilities Act (ADA).
Let the professionals at Compliance Alliance help
you to create, manage & market your accessibility. Call today
you may find that making your business more accessible and welcoming
to people of all abilities is not as difficult as you thought.